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5 Modern Website Background Ideas for 2017 White, stark backgrounds are so 2016. It’s time to give your website a quick refresh with a new, more modern background treatment. While many minimal styles are still in, the lack of color is not. Designers are opting for grays and bright colors instead. Background effects are also pushing more boundaries with cool geometry, asymmetrical patterns and abstract art. Today we’re delving into modern website background trends, packed with examples and inspiration! Geometry on Photos Hero images and illustrations are still one of the most popular background design styles.
Big images are engaging and are a good way to draw in users. While they are not a background per se, in most instances oversized, full-width images are the backdrop on the homepage. Images are layered with text, navigation elements and calls to action (hence usage as a background). What’s new about hero imagery is layering images with cool geometric elements for a more interesting visual. From swirls to rectangles to elements that feel more tactile, designers are adding basic shapes to the design. What makes this work is using geometry with purpose. You can’t just drop some neat hexagons on a photo and expect it to work.
Geometric elements should be placed to help draw the eye to the right part of the image or lead users to a specific action. Geometry can add a pop of color in a dark or more stark design to encourage this eye movement.
Shapes can also be used to help emphasize brand identity – particularly if the same shapes are in your logo – to create a stronger connection. Shades of Gray Switching up a minimal-style design is as easy as adding a little gray. Instead of a barren, white background, more websites are popping up with pale gray backgrounds with an otherwise completely minimal design pattern.
The great thing about gray backgrounds is that the color can be rich and warm or cooler in feel. The undertones can match brand colors or surrounding imagery. Or, go with a pale black-based gray for a hue that is almost flat.
Whatever gray variation you choose, remember that the elements around it will help shape how the color feels to users. It looks quite soft, for example in the Paul Valentine site when paired with a pastel pink, but much more mod in the S. Dallyn portfolio site. Layers of Bright Color Just as geometric shapes can be used to create layered backgrounds, color blocks can have much the same effect.
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Bright color choices are a bold and interesting background choice. These colored backgrounds can serve multiple purposes from drawing users into the design to adding visual interest to a space that might lack images or other visual elements. The basis of this trend is rooted in other color trends that have majorly impacted design recently. Many of the colors and layers have a Material Design feel (or some carryover from flat design styles). This merging and shifting of trends is a natural evolution and one that’s easy to incorporate because it can be more of an adjustment to an existing website than a complete overhaul.